A small studio in Dubai Marina that only makes large things

Luxe Rose started the way most flower businesses in Dubai start — one arrangement, photographed on a phone, posted to Instagram. What changed was the scale. The pieces got bigger, then large enough that a single dome takes an afternoon and two people to carry.

Roses come in at the start of the day and are graded by head size before anything is built. The dense, even surface that the arrangements are known for only works if every stem in a ring is the same size, so a good proportion of each delivery is set aside for the smaller hand-tied bouquets.

Nothing is kept in a fridge waiting for an order. Every arrangement on this site is built the day it is delivered, which is also why the photographs change constantly — what you are looking at was made and shot in the same week.

The studio delivers across Dubai in one to two hours and to the other emirates by arrangement. Most orders still arrive through WhatsApp and Instagram, and that is completely fine — this site simply makes it easier to see what is possible before you message.